How To Take a Big Idea and Make it 10X BIGGER

“You must set targets that are 10X what you think you want and then do 10X what you think it will take to accomplish those targets. MASSIVE thoughts, followed by MASSIVE action.”

– Grant Cardone

Ever feel like you’re spinning your wheels? You have BIG ideas, BIG goals or know that something massive is on the horizon but it’s just out of reach. Transitioning into a life of entrepreneurship I’ve felt like this at times. I know I’m on the right path, I know big things await but then I’m at home wondering what step is next and which direction to go. Sound familiar? My good friend who is also an entrepreneur gave me The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone. The practical tools from the book and honestly swift kick in the behind that Cardone offers through some real talk got me in gear and quick. No matter your goal – building your own business, career, weight loss, fitness or even education these same principals apply. In the 10X Rule Cardone marries strategy with concrete action to ultimately achieve exponential success. Is it going to be hard? Yes! Is it going to be messy? Yes! Are you going to have to make sacrifices? Yes! Is it going to be worth it? Yes!


I am a very self-motivated person and to say I’m a hard worker is an understatement. However, when I read The 10X Rule I saw so clearly that I had room to grow and expand. Instead of feeling like I was already doing everything I could I saw room for exponential growth. Grant Cardone speaks with such certainty and conviction you want to put the book down and get to work right away. Here’s a little teaser but I highly recommend you just buy it!


Set a Goal:

When was the last time you set a goal so big it scared you? I recently did this in my own life when I left my very stable job of being a full time pediatric RN behind to pursue my passion of helping people live their happiest and healthiest life. In doing so I had set what I thought were some big goals, big until I read The 10X Rule. Which goal would you rather fall short of – making $100,000 in a year or making $1,000,000 in a year? Yes, it’s a rhetorical question. Obviously, it would be better to fall short of a massive goal. Grant challenge’s us to multiply your goals by 10X. Think bigger, think better and write it down! I needed a big goal and one that would get me out of comfort zone so I decided that in one week I was going to give out 100 business cards. I figured if I normally give out ten in a week I was going to take the 10X Rule and think ten times bigger and go for 100.


Take Action:

Once I had a BIG goal I was fired up to get there. Something shifted in my thinking and actions. I was alert, I was proactive and listening for anything and anyone who would talk business or I thought I could help. I was even looking for people I wasn’t sure I could help. I may or may not have even given my cards to the cashiers at H&M and Kohls. I think my mom was slightly embarrassed, I couldn’t have been more proud. I fell short of my goal to hand out one hundred business cards, however, I did hand out over sixty. This proves Cardone’s point exactly, it’s better to fall short of a huge goal. Never in one week have I ever handed out sixty cards so even falling short of my big goal was still a massive success.


I’m not sure how much business I actually generated from handing out my business cards but I do know a couple things. It got me out of my comfort zone. I talked to people I wouldn’t have normally spoken with and it enabled me to have a huge speaking opportunity through someone I met. I can’t exactly quantify all the ripples that I had from this week but the point is something shifted. When you set a goal, focus and go full steam ahead it’s like the Universe honors your efforts and good things start to happen. New motto, one of my favorite quotes from the book, “If it is to be, it is up to me.”

“If it is to be, it is up to me.”

– Grant Cardone

Be Afraid:
Does the thought of dreaming big or handing out one hundred business cards give you anxiety? It can be scary to step outside of the norm, talk to people when it’s easier to smile and waive and ultimately “put yourself out there” so to speak. Grant Cardone would argue fear is our indicator to GO. If it’s something you’re afraid of face it head on! He says, “Fear doesn’t just tell us what to do it also tells us when to do it. The person who takes action on whatever he or she fears the most will be the person who advances his or her cause the most. Fear, like fire, is not something from which you should pull away. Rather it should be used to fuel the actions of your life.”


Let this be your fire! Set some big goals, take action and be afraid and act anyway. We all have different areas we could stand to grow, improve and ultimately do something that scares us. Does failure await? Yes. Does even bigger success await? YES! Think in 10X terms and experience 10X success. The future is bright!


Cat loves to help people feel like the best version of themselves! She has a background in pediatric nursing but now does her Isagenix business full time and absolutely loves network marketing. Her greatest joy is watching her clients have that “Ah Ha” moment in which they truly believe change is possible. Along with her Isagenix business she also has a blog with her best friend called The Resource Girls. They launched a program called the Be You Campaign that takes women on a fourteen day journey of self discovery and growth, ultimately leading to embracing their one unique self. This campaign has been featured at Ivivva stores and Lucy Activewear, as well as, on their blog. Cat lives in Detroit, Michigan with her dog, Sir. Being a true entrepreneur at heart she loves working  and building her business, it doesn’t even feel like work! She always makes working out and staying active a priority and in her free time loves trying new foods and coffee, thrifting and spending time with her family.

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